Because you value the relationship between words and images. Because you believe in honing your craft. And because you believe in the power of design as a means of communicating.
2. "Why should I fork over my hard-earned cash to sit in a meeting room and write for three days?"
Because the meeting room is located at a resort in Santa Fe, New Mexico. And for at least some of you, it's not your cash. It's your employer's. And your employer is much more likely to fund your three-day getaway if you can spin it as "continuing education."
If you happen to be the employer, then you're lovin' life. You can give a creative team member an opportunity to learn new skills and bring more value to every project. Or you can get out of the office for three days and call it "continuing education."
3. "Why should I 'hone' my writing? That's why I hire writers. Besides, does anybody really 'hone' anything any more?"
Because you understand that words and images are inseparable in communication. Strong concepts and good writing make your work better. Better work serves your clients better — and commands higher fees. And sometimes the writer is busy. Then what do you do?
As for the word "hone," you're probably right.
4. "Why are you using so many words to persuade a bunch of visual people? Throw us a bone, already."
Of course. Stepping aside now. Enjoy.
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